Bad Online Reviews A Thing Of The Past For This Sydney Company

How to Make Online Reputation Management Part of Your Business Marketing Plan   Your small business or a big corporation, it is sustained by your reputation. In this digital age, this refers to your survival or ruination by your Google or Bing search results.   Nowadays, customers can leave a detailed account of what your company did wrong or right on high-ranking consumer review websites, thanks to the Web. They can also start a campaign on Twitter speaking about your products, your customer service, etc. In brief, your customers can either help make your company look gr...

Best Sydney Seo Services 2015 Update

best seo companies 2015
Have you ever wondered how search engines cleverly display direct website URLs within their results? For Google, it's the part in green that lists the name of the website and is definitely best practice for SEO companies who want to get results in 2015, followed by the individual meta tag. So why are these meta tags so important? Well for a start, it can lead someone to a specific page or location on your website, so making sure that these tags apply directly to you can be the difference between receiving plenty of traffic or being overlooked in favor of your competitors! The meta tag is of...

Sifting Through Big data

Product comparisons and reviews are obviously nothing new. Aussies have been enjoying the helpful and informative advice from organisations likeChoice for over 50 years. Many of these older organisations have been working hard to re-invent their business to take advantage of technology. Choice for example has invested greatly in their digital presence and content syndication. To understand the future of retail we need to, as Clayton Christensen and Mark Suster put it, look where the puck is going. So rather than look at how older organisations like Choice are evolving I’d prefer to look at ...

Web Design – How To Do A Needs Analysis With Prospective Clients

There are three core components to UX design: needs analysis, design, validation. Needs Analysis   During needs analysis we look to answer the following questions: Who are the property’s stakeholders (customer/user segments, internal stakeholder segments etc)? What are the stakeholder segment’s needs (for users these will be use cases, internally these will manifest as metrics)? Where do we currently sit in relation to our competition (we see this as direct/vertical competition as well as everyone else online)? To answer the above questions we use the following tools: ...