Using LinkedIn to Grow Your B2B Lead Generation Lead generation is a crucial step to success for B2B growth. Most business owners realize that building a professional email database and sending spam emails only serves to turn customers off of your company. It's possible, however, to build up a very large database of clients that will be receptive to your marketing efforts, and one way to do it is by utilizing LinkedIn leads. LinkedIn leads are small-scale business profiles that can be a g...