Our service offering covers every aspect of developing and delivering digital marketing strategies and campaigns. Whether you're looking for a web-presence that embodies your brand, an integrated promotion to drives sales, or a content-rich communication, look no further.

Our comprehensive interactive agency services include:

• Websites - From small visually-oriented brochure websites to large fully-equipped corporate websites, we can help your company establish a web-presence that embodies your brand and enables more efficient and more personal communication with your customers. This can include elements for collecting customer data and encouraging two-way communication with the aim of building better and more targeted customer relationships.
• Microsites - Typically campaign-based, microsites are used to promote a specific product, service, or event, often incorporating highly interactive elements (e.g. flash animations), customer data collection points (e.g. communication opt-ins), and call-to-actions (e.g. brochure request forms). Although they can stand alone, they are often part of an integrated campaign, which could also include online advertising, along with email, SMS and viral marketing elements.
• Intranets/Extranets - While intranets are only accessible to people within your company and extranets accessible to the people you work with outside your company, they are very similar in that they both aim to enhance the efficiency of your everyday communication through making frequently updated information easily accessible. This covers all types of information from news & sales bulletins to marketing guidelines and assets, or personnel directories to processes and procedures documentation.
• Graphic Design - We believe that all visual-based interactions should both effectively communicate your message and clearly embody your identity. We therefore approach graphic design by first looking to understand your brand, either working with a supplied style guide or creating one when required, to ensure a responsible implementation of your brand. We then consider the context of the message and the target audience to develop engaging user interfaces that offer concise communications.
• Animation - Animation offers a refreshing alternate means for communicating with your customers. We do, however, place an emphasis on it employing it for communication with a purpose rather than simply a means to add "glitz and glamour". Utilising our skills, which range from simple frame tweens to complex physics models incorporating Roto-scoped illustrations, we aim for animations that are informative and fun.
• Audio-Video production - Audio & video are proven tools for articulating longer form messages. Whether for corporate communications, an instructional movie, or sales and marketing promotional material, audio & video offer a 'wow factor' that is instantly accessible to all audiences. Our audio-video production skills cover the gamut, including compositing broadcast design, title design, editing voice-overs and production music, and we can output to all forms for web, streaming, CD/DVD, tape etc.
• Multimedia - Incorporating audio-video with interactivity, multimedia provides a platform that can uniquely reach your audience on a one-to-one basis. We can create highly immersive and engaging packages for anything from training to promotional purposes, or simply entertainment. Best of all, from CD/DVD ROMS to touch-screen kiosks, you can choose the platform that is most accessible for your audience.
• Online advertising - Support your campaign with online adverts strategically placed across the most appropriate websites to increase brand/product awareness and drive traffic to your website/microsite. Riding our craving for spirited creativity, we aim to continually push the envelope, producing out of the ordinary eye-catching adverts with a strong call-to-action.
• Viral Marketing & Games - Online executions where users can invite their friends to experience your offering and establish a word-of-mouth cycle are arguably the most effective way to drive traffic and acquire customer data. We understand that success lies with its ability to be engaging and fun, while applying your branding to the online experience. Commonly executed in the form of a game, they are also often integrated with other (including off-line) components to realise their full potential.
• Online Surveys - Online surveys can save you money on direct marketing while improving your understanding of your customers. Frequently employing incentives to encourage interaction, they can provide a streamlined mechanism for customer data acquisition, strengthening your ability to segment and target your market, which in turn provides for better and more relevant future communications.
• Mobile Campaigns - Our extensive experience in working with mobile campaigns has culminated in us simply knowing what works. For example, we've found them to be most effective for such purposes as sales promotions, event ticketing and bar code distribution, and demographic data collection (through polls). Whatever the purpose, we can devise a viable strategic means, and also able to implement it using our very own Traction, one of the market-leading digital marketing platforms.
• Email campaigns - For effective one-to-one communication, intelligently target your message by sending emails relevant to each individual in your database (for example ensure you don't send a 16yr old boy an email promoting makeup). To ensure the effectiveness of your email campaign we begin with a requirements analysis, then develop a strategy and establish the appropriate metrics, before embarking on design and programming. We then follow through with the actual broadcasting and comprehensive reporting using our digital marketing platform, Traction.
• Integrated Campaigns - Integrated campaigns can include any or all of the above interactive marketing elements, but with one common strategic and creative purpose. As early as the initial concept and briefing stage, we often work closely with other agencies and media buyers to ensure the campaign objectives are properly achieved in the final executions.
• Strategic Consulting - We can promote your brand or product using any or all of the above on a brand or product level, and on a one-off or ongoing status. This service includes assessing your requirements, establishing KPI's, auditing previous digital marketing initiatives and their success, before the creation of the strategy. We can create and execute the strategy ourselves, or can create the strategy and the work with/manage other agencies in order to execute it.
• Content Management - We are able to implement content management systems for all types of content, from plain text to rich audio-visual media, and for any imaginable end-use, from websites and microsites to mobile phones or interactive kiosks to distributed video systems. Incorporating content management allows you to keep the content dynamic and timely by maintaining it yourself without the need for technical skills. They also provide a central repository for all your copy and digital assets, and publishing workflows involving previewing and approvals before making content publicly accessible.

How do we approach interactive digital marketing? We think multi-channel, fuel creativity, and exploit technology. This allows us to pioneer new creative and technical approaches, and when we add our wealth of knowledge, experience, skills, and accountable marketing foundations we ensure that they work.