This is going to change the way we see captured images. Full light field capture which offers variable focal length images capturing the entire depth of field in a shot so you can play with it later is pretty amazing. While this is still pretty simplistic in the Lytro, the possibility of the underlying tech are very exciting. Imagine shooting Google Street View again using this, trying to capture every street in the world with variable focus so you can look at what you like. Take that a st...

Social channels are moving your customer’s attention away from mainstream media. Your customers don’t watch TV when they’re in a Starbucks queue, they check Facebook/Instagram Twitter feed and then MAYBE emails. This shift in consumer behaviour has fundamentally changed what marketers need to do in order to ensure brand relevance. In order to earn attention brands need to evolve into Entertainment Platforms. In traditional marketing we identify a business message we need to communicate, ident...

So what’s new in the new iPad? Well, two main things really… 4G connectivity Retina Display running at 2048 x 1536 So how much better is it? Well, not a great deal. 4G Connectivity and the iPad The 4G does not work in Australia, regardless of what the folks at the shop will tell you, the iPad will NOT run on the 4G network in Australia, and it won’t for a long time. The correct frequencies will not come available until 2015 in Australia, let’s be honest, by then you won’t ...