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Audi S3: It's In our DNA

Award winning campaign

The "It's in our DNA" campaign is the follow up to 2007's ADMA and ECHO award winning "Not for Everyone" S3 launch. Aimed at a young and individualistic target market, "It's in our DNA" integrates direct mail and eDM with an interactive online experience.

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Audi Q5: the 5EARCH

Join the 5EARCH

A Traction integrated flash competition site with a refer a friend, email and SMS broadcast and online advertising components. Encourages engagement and repeat visits via daily challenges and incentives.

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Leading brand strategy

Audi Australia

MassMedia has been Audi Australia's digital partner for the past five years. Over this time, digital marketing has become a major part of Audi's communication strategy. Through the digital medium, Audi could provide better service, more relevant information and personalised content.

 

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Audi Q5: The 5EARCH

Q5 5EARCH

The Q5 represented Audi's first foray into the compact SUV market. MassMedia created a concept titled ‘The 5EARCH’, an innovative adventure across Australia and the World Wide Web. This campaign was awarded as an Echo leader in the 2009 Direct Marketing Internation ECHO award.

 

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