Winning Moments Engine
Overview
The Winning Moments Engine has been used with great success by the likes of Unilever and Cadbury in Australia, the UK, US, Switzerland and Ireland.
The solution works via establishing key ‘winning moments’ throughout the lifetime of a promotion campaign. Users conveniently enter by submitting a pre-assigned code via the web, SMS or via post for No Purchase Necessary (NPN) entries. Entries are then compiled into an entry queue in real time; the first received after the 'winning moment' wins the promotion.
The Winning Moments Engine offers users an exciting, immediately rewarding and engaging experience. It allows options for multiple entries, as well as allowing for multichannel and multiregional promotions.
Some additional functionality includes:
- Hourly, daily or weekly 'winning moment' configuration
- Unique code or barcode recognition
- Entry and confirmation via SMS and email
- Send-to-a-friend functionality
- Full tracking, Traction integration and real-time reporting
- Fulfilment house interface to enable easier prize management
Benefits
The Winning Moments Engine offers lightning fast, efficient and flexible promotion management via a user-friendly administration system. The ability to configure the system enables controlled release of prizes throughout your promotion thus handing the power back to the marketer.
Each user interaction is tracked and real-time reporting provides valuable customer insights that can be used for future marketing initiatives.
Contact MassMedia Studios to learn how the Winning Moments Engine could work for your brand.