Promotional Site Engine

Promo Engine - TV Winners

Overview

The Promotional Site Engine is a perfect solution for brands looking to run multiple competitions and promotions either concurrently or throughout the year.

The tool was used on the MCN TV winner website and has been an incredible success.

The Promotional Site Engine integrates with your existing website, providing a single, centralised point of entry for multiple competitions. Once users have registered, their details are auto-populated (via a consistent entry format) for all future promotions.

Additional functionality includes:

  • Promo builder tool for customised promotion field setup
  • Promo manager to schedule competitions and track entries
  • A range of promotion templates and designs to choose from
  • An easy-to-use HTML editor
  • Full tracking, Traction integration and real-time reporting

Benefits

The Promotional Site Engine allows for the fast, efficient and cost-effective setup and management of various competition types including multiple choice, games of skill, surveys, barcode and unique code restricted as well as photo upload. Promotions can be created in less than one hour without the need for developer or designer assistance.

The tool also allows:

  • Auto scheduling – Promotions can be set to start and end at preset times, with automatic pull down and end-of-promotion page upload.
  • Life cycle model – Every stage of the promotion life cycle can be managed via the system from setup to updates, draw and winner publication.
  • Publication controls – The centralised administration tool enables editing, preview and approval before launch.

Contact MassMedia Studios to see how the Promotional Site Engine could allow you to run more profitable and time effective promotions.

Testimonials

Traction has enabled us to use multiple channels to encourage customers to communicate with us and us with them. Traction's seamless integration with our existing infrastructure makes my job a lot easier! Traction gives us all our customer insights at the touch of a button. We dissect this to help with business decisions as well as targeting customers with offers that suits them, ultimately resulting in more cinema visits and a higher retail spend.

Kathryn Hellewell - Vue Entertainment

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