Challenge Engine
Overview
The Challenge Promo Engine was developed by MassMedia as a unique promotion mechanism that offers an unprecedented level of customer engagement via a daily challenge format. The mechanism was first deployed to promote the launch of the Audi Q5 in Australia, which was a phenomenalnational success.
After registering, customers are reminded and incentivised to log in each day to select from two challenges that earn them points over the promotional period. Participant's points are then calculated and the engine offers them entries into weekly and overall draw.
The tool allows the creation of challenge types (for example: multiple choice, interactive, photo uploads, games of skill) and categories (for example: general knowledge, creative, history,travel and so on).
Functionality includes:
- Creation of ad hoc bonus challenges
- Delivery of reminders via SMS and email
- Rewards mechanism offering additional small prizes for reaching preset point milestones
- Live leader board
- Send-to-a-friend functionality
- Full tracking, Traction integration and real-time reporting
Benefits
Challenge Promo Engine offers the chance to repeatedly engage users, therefore developing a deeper relationship between the brand and the customer.
The engine is fully customisable, allowing for branded questions that can create a deeper involvement with your product; for example, a challenge question could drive users back to your core site to research an answer.
Further benefits include:
- Campaign integration - The tool allows setup of challenges that require users to interact with other media; for example, a challenge question could drive a user to find a press ad or online advertisement and find a secret code
- Word-of-mouth marketing - The leader board, friends' score board and send-to-a-friend elements promote direct site recommendation
- Tracking - Every user interaction is tracked from log in through to challenge selection and friend recommendation. This provides valuable customer insights that can be used for future marketing initiatives
Contact MassMedia Studios to learn how the Challenge Promo Engine could help your next marketing campaign.